After the onboarding process, we'll have a 1:1 video chat over coffee/tea to talk about your vision for your business and all of the things that we need to accomplish through our project. Think of this as our brainstorming sesh to clearly define your brand values, personality, target audience and how you want to stand out in your industry.

Before diving into the design process, we'll outline your brand vision, values, personality, audience, and competitor analysis to give us a clear idea of the design decisions that will align with our goals. This step is where we merge meaning and strategy into our design work.

This is where the magic happens. With a clear direction, we'll begin the actual design process - exploring different directions that both align with your brand values and will connect with your audience. We'll probably go through 1-2 rounds of refining and getting the concepts to a place that you feel confident in. If you chose The Shelf-Worthy Package this is where we also present + develop packaging design concepts.

If a new website is part of your package, we’ll get to work carrying your brand’s strategy and designs into your business’s online presence. We’ll map out each section, and design each page.

After weeks of thoughtful collaboration and purposeful strategy, it’s the moment we’ve been waiting for. Once you’ve officially approved your design files, I’ll deliver an organized folder with your final files (in your preferred formats) through Google Drive, where you can download them for safekeeping. Then it’s time to celebrate your official brand launch!